Designed with the input of hardbait expert, David Fritts, theBerkley Juke Jerkbaitoffers a versatile and lively action that captures the subtlest and most enticing movements of baitfish. Combining the action of a handcrafted wooden lure with the durability of a plastic, the Berkley Juke Jerkbait features a coffin-shaped bill that enhances its darting action, while minimizing forward movement.Whether you crank-it, twitch-it, or troll-it, the Berkley Juke Jerkbait is built with a flat baitfish profile that maximizes flash and roll, which is perfect for fishing over shallow flats. Hand-tuned to run true right out of the package, the Berkley Juke Jerkbait delivers a dynamic baitfish profile that will keep a bend in your rod.